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Los Angeles County has the largest population in the country experiencing food insecurity, and amid the coronavirus pandemic, the issue is only getting worse. Maggie Baird, the mother to Billie Eilish and Finneas O’Connell, aims to help by joining forces with labels The Darkroom and Interscope Geffen A&M on a new initiative to feed local children nourishing, plant-based meals.

The summer-long campaign, Support + Feed The Kids, launches with a cash donation from Interscope and The Darkroom (the Interscope imprint to which Eilish is signed) to provide meals to the Boys and Girls Clubs of Metro L.A., along with the donation of 100,000 salads and healthy snacks from French vegetable supplier Bonduelle to the Los Angeles Unified School District (LAUSD).

“The enthusiastic response and reaction from both the participants and recipients of the Support + Feed program has been the biggest reward in all of this,” Baird says. “We are honored to be able to provide healthy food and support the Metro L.A. Boys and Girls Club and LAUSD in all the incredible work they are doing for communities who have been disproportionately hurt by the pandemic in Los Angeles.”

The initiative is part of Baird’s nonprofit organization Support + Feed, which she founded in the wake of the pandemic to nourish families in need, support plant-based restaurants and their staff and spread awareness of the importance of a plant-based diet for the health of the planet. Even before the pandemic, Support + Feed says that Los Angeles County had the largest population in the country experiencing food insecurity: Nearly 450,000 people pre-coronavirus.

“We’re honored to partner with Support + Feed on their mission to feed hungry children this summer,” said The Darkroom founder Justin Lubliner. “By delivering healthy vegan meals from local restaurants to child advocate organizations, they are helping lessen the impact that the pandemic has had on our most vulnerable. We’re so glad we can help them.”

Support + Feed focuses on children and BIPOC communities, who are disproportionately affected by the hunger crisis. The organization says that BIPOC households face hunger at a rate more than twice that of white, non-Latinx households, and low-income and BIPOC communities have two to three times fewer options when it comes to healthy food compared to predominantly white neighborhoods.

“Support + Feed is doing important work to ensure some of the city’s most vulnerable children receive reliable healthy well-balanced meals throughout the summer,” said Interscope Geffen A&M chairman and CEO John Janick. “Food security for children in our communities is of paramount importance, and Interscope is proud to offer our support to Maggie’s Support + Feed to provide healthy meal assistance to some of the city’s most dedicated organizations aiding children and families during these challenging times.”

https://www.billboard.com/articles/business/9434139/maggie-baird-billie-eilish-mom-darkroom-interscope-los-angeles/

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