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Decca Records, the U.S. arm of Universal Musical Group’s Global Classics and Jazz division, has launched the family-focused imprint Decca Family, it was announced today (Sept. 3). The launch coincides with Decca’s new partnership with the kid-centric media and technology company GoNoodle to form GoNoodle Records, which will live under the Decca Family imprint.

Reaching an estimated 13 million American children every month, GoNoodle boasts a suite of content for children – including a large catalog of music videos and songs – designed to “energize, focus, calm, or cheer up.” Since its launch seven years ago, there have been more than 28 billion activity minutes on the platform. GoNoodle Records will allow the company to expand and develop its existing repertoire, collaborative A&R and global distribution.

“Now more than ever, with so many schools disrupted by the pandemic, families are relying on music and movement videos to help their kids learn, dance, and generally get the wiggles out,” said Decca Records president Graham Parker in a statement. “GoNoodle is the leading source of music to help kids and families laugh and learn together. We are especially excited to work alongside KC and his team to enhance GoNoodle’s offerings and help bring GoNoodle to even more children across the country. Given Decca Records, US’ relationships with the DSPs, our vast network of international label partners under UMG’s Global Classics and Jazz division, and our relationships with artists, producers and managers, we will help take GoNoodle’s vision to the next level.”

GoNoodle CEO KC Estenson added, “GoNoodle is one of the fastest-growing, kid brands in the world and we wanted to be partnered with the best music company on the planet to extend the reach of the music of GoNoodle so we can create positivity and good energy for kids everywhere – and the grownups who love them.”

https://www.billboard.com/articles/business/9444269/decca-records-launches-family-gonoodle-label-partnership/

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