The Country Music Association Awards on Nov. 11 prompted notable immediate sales gains for the songs performed on the show, according to initial reports to Nielsen Music/MRC Data.
Collectively, the songs performed on the three-hour show sold 29,000 downloads on Nov. 11 in the U.S. — a gain of 770% compared to the 3,000 they sold on Nov. 10. More gains could be collected in the days following the show. (News on any further significant sales gains, as well as streaming gains for the performed songs will be reported in the coming days.)
The sales numbers include the original and popularized versions of songs covered on the show (such as Elvis Presley’s rendition of the Mac Davis-penned “In the Ghetto” and Johnny Lee’s “Lookin’ for Love,” which were performed on the CMA Awards by Reba McEntire and Darius Rucker, and Old Dominion, respectively) and those heard in part during medleys (like the four Charlie Daniels songs performed during his tribute segment).